All the cool kids want you to focus on social media these days to solve your digital marketing woes. If you would just tweet more or post to Facebook more or have a few more ads you would see the power unleashed.
There is power out there, yes, but there is an enormous amount of power that you’re sitting on right now that you are probably not using. Email. I know, we get hundreds of email every day, but email wins over social media when it comes to conversions and ROI (especially for e-commerce).