marketing mission

You’ve probably heard the expression ‘If you aim at nothing you’ll hit it every time’ and this could not be more true than in the world of marketing, digital or otherwise.

The mission of your company or organization must be firmly established and clearly defined before any marketing efforts can be even thought up.  Not the mission of the marketing efforts or campaigns, but the actual mission of the group.  Why do you exist?  Why are you here?  Making money is not an answer, by the way.
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Droid Eris review HTC

I have been eyeing the Android market for a while now.  As a loyal Verizon guy (sorry, way too many bad experiences with AT&T) I couldn’t make the switch to iPhone so had to just patiently wait.  In the waiting I started to get excited about Android.  Open-source, cheaper units to buy, integrated with Google where my entire virtual life lives all made it a very appealing option.

I broke down and turned in the Blackberry Curve for an Eris.  I was up for a renewal so my $40 investment felt pretty good, though I hate long-term contracts, but that’s for another post.
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Desktop Sharing Using join.me – a Review

08.29.2010
join.me review

I recently found the need to share my desktop with a few people and wanted a better option to LiveMeeting, GoToMeeting and Yugma.  I could review those as well, but will stick to one that I found recently that is still in beta but was a great alternative. After stumbling upon join.me (created by LogMeIn) [...]

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Stats and Perspective on the Future of Social Media

08.10.2010

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Blogging: Professional vs. Personal Posts

08.07.2010
blogging transparency

I recently went through and consolidated 2 different blogs I was unsuccessfully trying to run at the same time into 1 brand new one. On one the hand it was hard to watch all the previous work go away, but on the other it was bliss. The conflict that I wrestled with (which prompted the [...]

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Essential Plugins for WordPress

08.06.2010

I recently re-launched by blog and was able to mess around with a few new plugins that I’ve found really helpful.  Here’s a list of a few: For commenting, I highly recommend Disqus.  Plugin integration was very simple and there are some great options to manage from right within the options settings. Clean-Contact is a [...]

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Raising Kids to Be Entrepreneurs – Cameron Herold

08.06.2010

My dad sent me this video recently with the note of “Check out this video. Reminds me of you.”  In watching it I had a few thoughts, but I’ll save that for after YOU’VE watched it so click the read more to see my thoughts:

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Your Marketing Strategy Cannot Just Be Reactionary

08.06.2010
online marketing focus

Shiny is nice.  Shiny is alluring.  In business, shiny can be devastating if there isn’t a purpose behind it. Insecurity runs rampant in business today.  The conclusion as to why the competition is winning out is because they have an active Facebook fan page and you don’t.  Or their website is more “optimized” than yours [...]

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WordPress for Blackberry

08.05.2010

I have been wrestling to try and figure out how to get the email-to-post to work on this WordPress installation. This is something fairly straight forward, and yet came to realize that because I am using Google Apps for my email, so far no good. There are a ton of posts ‘out there’ as to [...]

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The Lazy By-Product

05.09.2010
organized religion

After just participating in the security screening/check-in process at LAX I got to thinking about how less than 10 years ago the procedure to get on board a plane was much easier. Right after 9/11 it was clear that traveling was going to become a rather challenging experience and there was the growing pains we [...]

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Salesforce and WordPress Integration is Great For Small Business

04.30.2010
wordpress salesforce integration

I am definitely a fan of open-source content management systems (CMS) like WordPress and Joomla, especially for the small business.  The scalability and efficiency not to mention the technology make it a no-brainer for any new web project. Small business and Salesforce.com is also a great idea if you are looking for a scalable client [...]

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Everyone Has A Budget

03.09.2010
digital marketing budget planning

Or, everyone has a price. There is a price-point threshold you have in your mind for your next project. One of the most common questions a web/creative/design person gets is, “How much would it take to do ____”. The better question is, “How much are you willing to spend to make ____ happen?”  

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