The Power of Patience

The Power of Patience

More than not I’ve been a part of a website launch and the next day receive an email saying, “How come we’re not showing up on Google yet?” The literal next day.

I’ve seen companies go for the cheapest route to the top (in terms of search engine rankings) and usually achieve their goal, briefly. They find out quickly thereafter that it is going to take a lot of work to stay at the top.

There are plenty of companies that I’ve worked with who could care less if they appear in search results as they “don’t make money from their website”, it’s just there so people think they are legit.

Then I see a company who just quietly and consistently produce great content, stuff that people want and care about, and stuff that people are searching for. Slowly and surely, their traffic grows without trying. Eventually they dominate the search results without even “optimizing” for them because their content is so valuable.

In the game of winning the Internet for your business, patience wins every time. Don’t confuse patience with lack of effort, just keep going with producing great content and without a doubt you will be rewarded.

Photo credit: 16210667@N02

How NOT to Think About Your Website

How NOT to Think About Your Websitehow not to think about your website

Over the past few years there has been a significant rise in social spaces that have taken some of the traffic and focus away from having a great website. There is value in that Facebook page or Twitter feed, yes, but at the end of the day, all roads … [Continue reading]

Dig In To Your Technology

Dig In To Your TechnologyDig In to Digital Marketing Technology

“Don’t move a couch with a semi”. I heard that phrase many years ago and it totally stuck. In today’s digital marketing technology space, this phrase pops in to my head more than not as I watch people using software they haven’t really figured … [Continue reading]

Validation Loses to Value Every Time

Validation Loses to Value Every Timeno_pandering

If you ask me to re-tweet something, even if you ask really nicely, you’ve missed the point. If you’re putting something out there in the pursuit of “likes”, you lost me. If you tell me you need a 9 or above on your satisfaction survey when it … [Continue reading]

I’ll Know It When I See It

I'll Know It When I See Itsuccessful website design

You’ve probably said it. You’ve definitely heard it. Loosely translated it means, “I haven’t spent enough time to think it all the way through so hopefully you can pull something out of a magic hat and impress me.” Most website design projects … [Continue reading]

Websites Built to Scale

Websites Built to Scalewebsites built to scale

I’m not sure why it’s always so surprising to me, but building websites take a lot of work. Even if they are small sites for some reason it seems to take a good amount of effort. A lot of that effort is due to the unknown. People are sometimes … [Continue reading]

I’ll Email You Sometime

I'll Email You Sometimeemail wins over social media

All the cool kids want you to focus on social media these days to solve your digital marketing woes. If you would just tweet more or post to Facebook more or have a few more ads you would see the power unleashed. There is power out there, yes, but … [Continue reading]

Where is Your Digital Marketing Budget?

Where is Your Digital Marketing Budget?digital marketing budget spend

Most of us don't have time to really learn what is needed to rock the digital marketing space today. Sure, you could snag some books on SEO or email marketing or even WordPress but is that the best use of your time? Think about what you spend … [Continue reading]

Digital Marketing Dream Team

Digital Marketing Dream Teamdigital marketing dream team

Long gone are the days of wondering “if” you should have a team to manage your digital marketing efforts, it’s a reality that you MUST have one. You basically already have an ad-hoc team in place right now, more than likely as a collection of … [Continue reading]