MailChimp is one of the best email marketing platforms out there, in my opinion. There are others of course (Constant Contact, Infusionsoft, etc.) but I’ve found MailChimp to be the most approachable.
Why use MailChimp with WordPress? As many have probably told you, build your list! Email still dominates the digital marketing landscape and a simple way to add to that email list is having a subscription form right on your blog. MailChimp makes it easy to manage the whole process and works with features inside your WordPress site to do it all automatically. So the question really is, why NOT use MailChimp with WordPress? read more »