User Experience for the Enterprise Organization

User Experience for the Enterprise Organization

Over the past few months I have been blogging over on the ServiceNow Community and enjoying the interactions. Dealing with the large, enterprise structure has been a very interesting shift in my consulting experience. By and large, I’ve found that no matter how large or how small an organization, everyone is wrestling with the same things when it comes to doing online better, just maybe with varying levels of implications. We need better UX, better thought process around site architecture, how to scale, how to build responsive for mobile, how to think through a great user experience and so on.

I’ve listed off a few of the posts here if you are interested in checking some of them out:


The Power of Patience

The Power of Patiencepatience

More than not I’ve been a part of a website launch and the next day receive an email saying, “How come we’re not showing up on Google yet?” The literal next day. I’ve seen companies go for the cheapest route to the top (in terms of search engine … [Continue reading]

How NOT to Think About Your Website

How NOT to Think About Your Websitehow not to think about your website

Over the past few years there has been a significant rise in social spaces that have taken some of the traffic and focus away from having a great website. There is value in that Facebook page or Twitter feed, yes, but at the end of the day, all roads … [Continue reading]

Dig In To Your Technology

Dig In To Your TechnologyDig In to Digital Marketing Technology

“Don’t move a couch with a semi”. I heard that phrase many years ago and it totally stuck. In today’s digital marketing technology space, this phrase pops in to my head more than not as I watch people using software they haven’t really figured … [Continue reading]

Validation Loses to Value Every Time

Validation Loses to Value Every Timeno_pandering

If you ask me to re-tweet something, even if you ask really nicely, you’ve missed the point. If you’re putting something out there in the pursuit of “likes”, you lost me. If you tell me you need a 9 or above on your satisfaction survey when it … [Continue reading]

I’ll Know It When I See It

I'll Know It When I See Itsuccessful website design

You’ve probably said it. You’ve definitely heard it. Loosely translated it means, “I haven’t spent enough time to think it all the way through so hopefully you can pull something out of a magic hat and impress me.” Most website design projects … [Continue reading]

Websites Built to Scale

Websites Built to Scalewebsites built to scale

I’m not sure why it’s always so surprising to me, but building websites take a lot of work. Even if they are small sites for some reason it seems to take a good amount of effort. A lot of that effort is due to the unknown. People are sometimes … [Continue reading]

I’ll Email You Sometime

I'll Email You Sometimeemail wins over social media

All the cool kids want you to focus on social media these days to solve your digital marketing woes. If you would just tweet more or post to Facebook more or have a few more ads you would see the power unleashed. There is power out there, yes, but … [Continue reading]

Where is Your Digital Marketing Budget?

Where is Your Digital Marketing Budget?digital marketing budget spend

Most of us don't have time to really learn what is needed to rock the digital marketing space today. Sure, you could snag some books on SEO or email marketing or even WordPress but is that the best use of your time? Think about what you spend … [Continue reading]