You’ve probably heard the expression ‘If you aim at nothing you’ll hit it every time’ and this could not be more true than in the world of marketing, digital or otherwise.
The mission of your company or organization must be firmly established and clearly defined before any marketing efforts can be even thought up. Not the mission of the marketing efforts or campaigns, but the actual mission of the group. Why do you exist? Why are you here? Making money is not an answer, by the way.
– Read on –
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Simply put, I am a technology addict and web junkie who tries to navigate the digital marketing and online landscape. As a man of faith, husband, father of three little girls, internet solutions consultant, business owner and son / uncle / friend / brother / neighbor, I bring many factors to the table which all shape my view. Thanks for stopping by and hopefully we can connect more often!