“Way back” in the early 2001-2’s there was this new fad of needing a website for your business. People weren’t really sure if it would stick, but they had to keep up with the trends to stay relevant. As a result a TON of websites appeared only to be left alone post-launch. The goal was reached – they launched their website. [Read more...]
For a small-to-medium business, keeping a website fresh with content is a big enough challenge. Add to that the desire to produce a quality newsletter and the pressure begins to mount.
As mentioned before, there are some great options for high-quality, profession, painless e-newsletters (ConstantContact, MailChimp, Emma, BlueSkyFactory to name a few). The greatest challenge is that you have to not only create the content, you then need to produce the actual newsletter to be sent out. [Read more...]