From the monthly archives:
“Way back” in the early 2001-2’s there was this new fad of needing a website for your business. People weren’t really sure if it would stick, but they had to keep up with the trends to stay relevant. As a result a TON of websites appeared only to be left alone post-launch. The goal was reached – they launched their website.
– Read on –
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For a small-to-medium business, keeping a website fresh with content is a big enough challenge. Add to that the desire to produce a quality newsletter and the pressure begins to mount.
As mentioned before, there are some great options for high-quality, profession, painless e-newsletters (ConstantContact, MailChimp, Emma, BlueSkyFactory to name a few). The greatest challenge is that you have to not only create the content, you then need to produce the actual newsletter to be sent out.
Let me suggest an alternative to the traditional ‘newsletter’ method. This new method is not another product, it’s more of a new way of thinking about the newsletter concept. If the goal is to reach your audience painlessly and cheaply albeit void of traditional corporate branding tactics, there are 2 great options:
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How do you know the best route to take for your next website project or online marketing campaign? Helping businesses make the right turn with digital marketing is what I am all about. I co-founded a digital marketing agency called RightTurn and work as a Senior Online Marketing Specialist for Illumina. Join in the conversation so we can get to know each other better!
