Archives for November 2009

Bookmark War: Delicious vs. Google Reader, My Review

Bookmark War: Delicious vs. Google Reader, My Review

I was watching a keynote speech by Chris Brogan the other day and right at the end of his talk he mentioned that people could see a list of case studies for social media by simply going to

If you don’t know what is, it’s a way for you to bookmark your favorite URL’s as you run across them, tagging them, organizing them. It’s an alternative to having “favorites” or “bookmarks” in your browser. This way, no matter what computer you’re on, you can log in to and access all your favorite links. There’s a firefox plugin that makes it very easy to add/revisit bookmarks.

Enter Google Reader. I have enjoyed this tool for listening to all the great things happening out in the blogosphere, flickr, twitter – any RSS feed enabled site you can load in here and not have to jump around to hundreds of spots a day. Google recently added more social tools to the reader allowing you to “like” or “share” something you’ve read. You then have a direct URL to all your shared items.

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‘How can I get more _____’

'How can I get more _____'

Sales? Customers? Market share?

Whatever it is that you’re looking to accomplish with your company, knowing what “it” is provides the answer to the primary question of “Where should I start with social media?”.

There are so many options in regards to social media marketing. If you just plow out there and get your Facebook fan page, your Twitter feed, your YoutTube channel and others, you will likely be a bit let down by your marginal success. How do your channels work to help answer your overall question? The answer of “We just need a Facebook fan page because everyone has one now” is just wrong. Don’t think that way. That same thinking propelled an onslaught of horrific websites onto the scene in the early 2000’s only to never be touched again. [Read more…]