You’ve probably heard the expression ‘If you aim at nothing you’ll hit it every time’ and this could not be more true than in the world of marketing, digital or otherwise.
The mission of your company or organization must be firmly established and clearly defined before any marketing efforts can be even thought up. Not the mission of the marketing efforts or campaigns, but the actual mission of the group. Why do you exist? Why are you here? Making money is not an answer, by the way. [Read more...]