Google recently revealed it now has real-time analytics. This is a huge change for those interested in how their online marketing is actually performing. In the past, you had to wait until the following day to see how your stats changed: how many people came to your site, pages that were visited, bounces, click-throughs, what keywords brought them to your site, how the site visitor made it to your site if not via a search engine, etc. Now you can see this as it happens. Free. For small business this is a huge development. [Read more...]
It’s been a while since receiving my invite to the beta of Google Plus. At first, I jumped right in, updated my profile, created some circles, connected with the people who I knew already on there, good times.
Then the reality hit that there were a ton of people NOT on Google+. The people who were active were people I was already following on Twitter or Facebook or other sites so it began to feel a bit redundant. As well, I then had to re-connect with everyone and group them into areas that I think they would fit, try and remember why I had followed someone to begin with on Twitter, re-evaluate my “friends”; all-in-all a very time-consuming task. [Read more...]