Hosting a Successful Webinar (5 of 5): The Webinar Is Over, Now What?

Hosting a Successful Webinar (5 of 5): The Webinar Is Over, Now What?

This is post 5 of 5 in this week’s series: Hosting a Successful Webinar

Congratulations, you have just held a great webinar! You disconnect, shake hands with your fellow producers and breathe a sigh of relief. Now what?

Here are a few items to consider for continuing the conversation with those who are now thrilled with your product/service: [Read more...]

Hosting a Successful Webinar (4 of 5): Discussions and Questions

Hosting a Successful Webinar (4 of 5): Discussions and Questions

This is post 4 of 5 in this week’s series: Hosting a Successful Webinar

If you’ve ever attending a webinar and someone droned on to their PowerPoint presentation for 58 minutes straight, it is safe to say that person missed out on one of the fundamental values of a webinar: interaction. Most webinar platforms have the ability to integrate chat as well as questions into the webinar experience. Done right, this can help to create an enormous amount of engagement without being distracting. [Read more...]

Hosting a Successful Webinar (3 of 5): Optimal Experience

Hosting a Successful Webinar (3 of 5): Optimal Experience

This is post 3 of 5 in this week’s series: Hosting a Successful Webinar

There is nothing worse that attending a webinar that is fraught with technical issues and annoyances. I will go into a few of the webinar technology options in a later post, but whatever platform you use, make sure you know how to use the system and have practiced enough to make your presentation exceptional. [Read more...]

Hosting a Successful Webinar (2 of 5): Word-of-Mouth Magic

Hosting a Successful Webinar (2 of 5): Word-of-Mouth Magic

This is post 2 of 5 in this week’s series: Hosting a Successful Webinar

How will you get the word out about your event? As a side note, answering this question immediately helps you quantify how well your social media strategy is working for you…but back to the issue: promotion.

Whether you focus your efforts on email, Facebook, Twitter, LinkedIn, Google Plus, print, banner ads, whatever, lead time to your event is important. You are typically safe to start promoting within two weeks of the webinar. Too much longer and people don’t really know what’s happening that far out. Even one week can do the trick if you have an active base. [Read more...]

Hosting a Successful Webinar (1 of 5): Captivating Content

Hosting a Successful Webinar (1 of 5): Captivating Content

The use of webinar technology to sell to potential customers seems to have grown exponentially and is a very powerful resource for business. This technology allows you to extend the sales experience by connecting at a very personal level, but without the challenge and cost of travel, meeting locations, etc.

Hosting a webinar is a skill-set that many are acquiring after some painful first steps into the online demonstration space. Creating a seamless experience for the audience and providing a session that is beneficial can make/break the sale.

Below starts a series on successful webinars, starting with “Captivating Content”. [Read more...]