Seems rather obvious, I know. In the age of gimmicks and band-wagon tactics when it comes to online marketing, those who want to last and ultimately succeed have to think through the quality of their content. Great content that is sharable, worthy of promoting, is at the core of content marketing.
Speaking of gimmicks, I’ve never really been a huge fan of infographics. I do feel in the minority on that in terms of my industry, but it’s just me. You’ve seen them. It’s usually a really long image with stats put together in a more designed fashion, trying to help us consume data in a different way. The issue could actually be that most infographics are poorly done, because at the heart of it is content that doesn’t really mean anything to me. I quickly look through it and then move on. [Read more…] about At the Core of Content Marketing is Great Content