How to Use MailChimp with Wordress
MailChimp is one of the best email marketing platforms out there, in my opinion. There are others of course (Constant Contact, Infusionsoft, etc.) but I’ve […]
Validation Loses to Value Every Time
If you ask me to re-tweet something, even if you ask really nicely, you’ve missed the point. If you’re putting something out there in the pursuit […]
I’ll Email You Sometime
All the cool kids want you to focus on social media these days to solve your digital marketing woes. If you would just tweet more […]
Where is Your Digital Marketing Budget?
Most of us don’t have time to really learn what is needed to rock the digital marketing space today. Sure, you could snag some books […]
Digital Marketing Dream Team
Long gone are the days of wondering “if” you should have a team to manage your digital marketing efforts, it’s a reality that you MUST […]
The A-B-Cs of Digital Marketing
As complicated and sophisticated as the online, digital marketing space is becoming, many of us still need help with the basics. That’s not a slam, […]
At the Core of Content Marketing is Great Content
Seems rather obvious, I know. In the age of gimmicks and band-wagon tactics when it comes to online marketing, those who want to last and […]
The Facebook Emotion Experiment is Nothing New
I’m actually really surprised at the outrage surrounding the “emotion experiment” that Facebook did. I can go into detail about it all, but Wired did […]
Benchmarks
It seems we all have some bar in our heads, some level that we want to reach. I know I do. I have a “weighing […]
What is Digital Marketing?
I find it hard to explain what I do. Not because it’s so obscure, there are actually many people today who do what I do. […]
Buying Flour in Bulk
Summer is here. Trying to keep my brood of three from just sitting around Netflix bing-watching seems to be the daily challenge. Sure, there are […]
Retargeting is Everywhere
With Father’s Day behind us, one thing that I was aware of this year more so than before is how many ways I was reached […]
A Crowded Online Market Benefits the Small Business
In most industries there are the behemoths who dominate that 1st position on Google, the largest booth at the trade show, the most amazing offices […]
Doing it Just Because
For many people in charge of some facet of digital marketing (think email marketing, PPC, SEO, Social Media), it is usually not their core responsibility. […]
Your Website Is Not Your Online Strategy
Many companies lose thousands of dollars trying to fix their website or upgrade their design or chase after the next big thing for their site. […]
Rewind Your Thinking
Any time you enter the world of a new industry, you’re quickly made aware of terminologies that are unique to that bubble. Whether it’s acronyms […]
What is Marketing Automation?
This phrase seems to be making the rounds these days in the email and online marketing space. In and of itself, marketing automation is a […]
Tell Us What You Know
We are not in need of more people spouting their opinions online, that’s not what I’m referring to here. We are not needing new “special […]
Move Beyond Fear in Marketing
I always find it interesting when I get a “you’re doing it wrong” email stating some stats about how (in this case Twitter) there is […]