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Category:Digital Marketing

  • Matt Metten
  • August 20, 2015
  • Digital Marketing

How to Use MailChimp with Wordress

MailChimp is one of the best email marketing platforms out there, in my opinion. There are others of course (Constant Contact, Infusionsoft, etc.) but I’ve […]

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18 0
  • Matt Metten
  • July 30, 2014
  • Digital Marketing

Validation Loses to Value Every Time

If you ask me to re-tweet something, even if you ask really nicely, you’ve missed the point. If you’re putting something out there in the pursuit […]

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12 0
email wins over social media
  • Matt Metten
  • July 23, 2014
  • Digital Marketing

I’ll Email You Sometime

All the cool kids want you to focus on social media these days to solve your digital marketing woes. If you would just tweet more […]

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12 0
digital marketing budget spend
  • Matt Metten
  • July 10, 2014
  • Digital Marketing

Where is Your Digital Marketing Budget?

Most of us don’t have time to really learn what is needed to rock the digital marketing space today. Sure, you could snag some books […]

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13 0
digital marketing dream team
  • Matt Metten
  • July 8, 2014
  • Digital Marketing

Digital Marketing Dream Team

Long gone are the days of wondering “if” you should have a team to manage your digital marketing efforts, it’s a reality that you MUST […]

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15 0
  • Matt Metten
  • July 7, 2014
  • Digital Marketing

The A-B-Cs of Digital Marketing

As complicated and sophisticated as the online, digital marketing space is becoming, many of us still need help with the basics. That’s not a slam, […]

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13 0
core of content marketing is story
  • Matt Metten
  • July 3, 2014
  • Digital Marketing

At the Core of Content Marketing is Great Content

Seems rather obvious, I know. In the age of gimmicks and band-wagon tactics when it comes to online marketing, those who want to last and […]

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16 0
facebook emotion experiment made me sad
  • Matt Metten
  • July 3, 2014
  • Digital Marketing

The Facebook Emotion Experiment is Nothing New

I’m actually really surprised at the outrage surrounding the “emotion experiment” that Facebook did. I can go into detail about it all, but Wired did […]

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15 0
digital marketing benchmarks
  • Matt Metten
  • June 27, 2014
  • Digital Marketing

Benchmarks

It seems we all have some bar in our heads, some level that we want to reach. I know I do. I have a “weighing […]

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12 0
digital marketing today
  • Matt Metten
  • June 25, 2014
  • Digital Marketing

What is Digital Marketing?

I find it hard to explain what I do. Not because it’s so obscure, there are actually many people today who do what I do. […]

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13 1
digital marketing software
  • Matt Metten
  • June 19, 2014
  • Digital Marketing

Buying Flour in Bulk

Summer is here. Trying to keep my brood of three from just sitting around Netflix bing-watching seems to be the daily challenge. Sure, there are […]

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15 0
Retargeting is Everywhere
  • Matt Metten
  • June 16, 2014
  • Digital Marketing

Retargeting is Everywhere

With Father’s Day behind us, one thing that I was aware of this year more so than before is how many ways I was reached […]

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18 0
small business stand out
  • Matt Metten
  • June 13, 2014
  • Digital Marketing, Small Business

A Crowded Online Market Benefits the Small Business

In most industries there are the behemoths who dominate that 1st position on Google, the largest booth at the trade show, the most amazing offices […]

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19 2
digital marketing just because
  • Matt Metten
  • June 12, 2014
  • Digital Marketing, Small Business

Doing it Just Because

For many people in charge of some facet of digital marketing (think email marketing, PPC, SEO, Social Media), it is usually not their core responsibility. […]

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18 0
expand your online strategy
  • Matt Metten
  • September 19, 2012
  • Digital Marketing

Your Website Is Not Your Online Strategy

Many companies lose thousands of dollars trying to fix their website or upgrade their design or chase after the next big thing for their site. […]

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14 0
seo keywords
  • Matt Metten
  • September 18, 2012
  • Digital Marketing

Rewind Your Thinking

Any time you enter the world of a new industry, you’re quickly made aware of terminologies that are unique to that bubble. Whether it’s acronyms […]

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14 0
marketing automation definition
  • Matt Metten
  • July 9, 2012
  • Digital Marketing

What is Marketing Automation?

This phrase seems to be making the rounds these days in the email and online marketing space. In and of itself, marketing automation is a […]

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12 0
great content marketing
  • Matt Metten
  • July 6, 2012
  • Digital Marketing

Tell Us What You Know

We are not in need of more people spouting their opinions online, that’s not what I’m referring to here. We are not needing new “special […]

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12 0
social marketing online
  • Matt Metten
  • June 26, 2012
  • Digital Marketing

Move Beyond Fear in Marketing

I always find it interesting when I get a “you’re doing it wrong” email stating some stats about how (in this case Twitter) there is […]

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12 0

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