MailChimp is one of the best email marketing platforms out there, in my opinion. There are others of course (Constant Contact, Infusionsoft, etc.) but I’ve found MailChimp to be the most approachable. Why use MailChimp with WordPress? As many have…
Category: Digital Marketing
Validation Loses to Value Every Time
If you ask me to re-tweet something, even if you ask really nicely, you’ve missed the point. If you’re putting something out there in the pursuit of “likes”, you lost me. If you tell me you need a 9 or above…
I’ll Email You Sometime
All the cool kids want you to focus on social media these days to solve your digital marketing woes. If you would just tweet more or post to Facebook more or have a few more ads you would see the…
Where is Your Digital Marketing Budget?
Most of us don’t have time to really learn what is needed to rock the digital marketing space today. Sure, you could snag some books on SEO or email marketing or even WordPress but is that the best use of…
Digital Marketing Dream Team
Long gone are the days of wondering “if” you should have a team to manage your digital marketing efforts, it’s a reality that you MUST have one. You basically already have an ad-hoc team in place right now, more than…
The A-B-Cs of Digital Marketing
As complicated and sophisticated as the online, digital marketing space is becoming, many of us still need help with the basics. That’s not a slam, but more of a reality. The reality is you are busy working your business so…
At the Core of Content Marketing is Great Content
Seems rather obvious, I know. In the age of gimmicks and band-wagon tactics when it comes to online marketing, those who want to last and ultimately succeed have to think through the quality of their content. Great content that is…