From the category archives:

Online Tools

Google Analytics Goes Real-Time

September 29, 2011

Post image for Google Analytics Goes Real-Time

Google recently revealed it now has real-time analytics. This is a huge change for those interested in how their online marketing is actually performing. In the past, you had to wait until the following day to see how your stats changed: how many people came to your site, pages that were visited, bounces, click-throughs, what keywords brought them to your site, how the site visitor made it to your site if not via a search engine, etc. Now you can see this as it happens. Free. For small business this is a huge development.
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Still Not Sure About Google Plus

September 28, 2011

Google Plus

It’s been a while since receiving my invite to the beta of Google Plus. At first, I jumped right in, updated my profile, created some circles, connected with the people who I knew already on there, good times.

Then the reality hit that there were a ton of people NOT on Google+. The people who were active were people I was already following on Twitter or Facebook or other sites so it began to feel a bit redundant.  As well, I then had to re-connect with everyone and group them into areas that I think they would fit, try and remember why I had followed someone to begin with on Twitter, re-evaluate my “friends”; all-in-all a very time-consuming task.
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Simple Steps for Successful Business Facebook Pages

05.03.2011
create facebook page

In the past, if you didn’t have a website you were deemed an illegitimate business and “behind the times”. Now that attitude has shifted to social media marketing. If you’re not where your clients are you are losing business. So someone chimes in at your staff meeting that “we need a Facebook” and everyone nods [...]

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One Powerful Shopping Cart

01.23.2011

So you want to open an online store?  Great!  Just get your web-guy cousin to hook you up with one…there’s just a few things you have to get figured out first: What store software will you use? How will you host the store? Will your site have an SSL Certificate installed so you can accept [...]

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Facebook Adds a “See Friendship” Link

12.17.2010
Facebook see friendship link

So logged in to Facebook today and saw a new link I hadn’t noticed before. There is now a “See Friendship” link. It basically takes you to a page that shows the interactions, pictures, etc. that you have had between another person. You can even see interactions that other people have had with each other. [...]

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Desktop Sharing Using join.me – a Review

08.29.2010
join.me review

I recently found the need to share my desktop with a few people and wanted a better option to LiveMeeting, GoToMeeting and Yugma.  I could review those as well, but will stick to one that I found recently that is still in beta but was a great alternative. After stumbling upon join.me (created by LogMeIn) [...]

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Salesforce and WordPress Integration is Great For Small Business

04.30.2010
wordpress salesforce integration

I am definitely a fan of open-source content management systems (CMS) like WordPress and Joomla, especially for the small business.  The scalability and efficiency not to mention the technology make it a no-brainer for any new web project. Small business and Salesforce.com is also a great idea if you are looking for a scalable client [...]

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Tips for Keyword Research
Tools to Help Your SEO and PPC Campaigns

03.04.2010
SEO small business

One safe point of entry for any small business person trying to work with Search Engine Optimization (SEO) to hopefully drive more leads from the search engines to your site is to use Pay-Per-Click (PPC) campaigns. These are the “sponsored” links that you see on the top and right side of your search results. The [...]

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Simple Online Diagram Software, Free

03.03.2010
free diagram software online

Trying to explain a work-flow idea to someone I ran across www.gliffy.com. Not being a designer myself I was hesitant to try my hand at creating a diagram from scratch (even in PowerPoint/Keynote) and plus, to me those mediums are getting a little played out…I wanted something I could move around, adjust, then snag an [...]

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Why You Should Build Your Website With A Content Management System

03.02.2010
Content Management System CMS

Anyone can be a ‘web guy/gal’ these days. You can look like a super-hero to your boss/group just because you have figured out how to easily add content to your website. No longer do you need to be at the mercy of a hard-to-reach webmaster or billed for every second you call to ask for [...]

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Pagelime Review: A Great Simple CMS for Static Pages

02.09.2010
pagelime simple cms review

I came accross www.pagelime.com the other day and I have to say it’s a fascinating product. For the most part I would recommend WordPress or Joomla if you are needing a full Content Management System (CMS) solution to keep your site updated. The challenge is usually cost of entry (either in time to figure it [...]

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The New Facebook Layout is Much Improved

02.05.2010
Thumbnail image for The New Facebook Layout is Much Improved

So I logged in to my facebook account today and noticed the layout had changed. I heard rumblings that this was going to happen and honestly, I was hoping for a good change. So far, I think I got what I hope for. The previous version had some pretty frustrating things that have since been changed.

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