Sometimes it helps to take a few steps back, look at the complete end-to-end experience of your website / shopping cart ordering experience / sign-up process for your newsletter / registration or donation form experience or any other online automation running and see if it is still working for you. If it’s not, fix it! Your future customers will thank you and summer is a great time to dial it in.
As the online space matures, consistent house-cleaning is crucial to figure out if that process or system that was put in place 1/2/3+ years ago is still necessary/relevant/useful today. People who visit your site are expecting a higher level of experience as the buyer has gotten way more sophisticated.
Get out a clean piece of paper and write/walk through the steps of your ideal customer experience. Think as a new customer. Think as a sceptic. Think as someone on their mobile phone. What would you change? What is working or not? [Read more…]