It seems everywhere you turn in the world of Internet marketing you hear about social media, connecting, the community, etc. It also seems that there are a bounty of books popping up to bolster the argument.
I found “Six Pixels of Separation” by Mitch Joel a quick read, but a great book that I would recommend to any business owner trying to get in the game of social marketing. There are some specific tips and tricks, but this books seems to take a higher level perspective. If you’re just trying to wrap your head around how to use social media for your business and how to match up the tools with your marketing efforts, give it a shot.