From the category archives:

Search Engine Optimization (SEO)

Google Analytics Goes Real-Time

September 29, 2011

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Google recently revealed it now has real-time analytics. This is a huge change for those interested in how their online marketing is actually performing. In the past, you had to wait until the following day to see how your stats changed: how many people came to your site, pages that were visited, bounces, click-throughs, what keywords brought them to your site, how the site visitor made it to your site if not via a search engine, etc. Now you can see this as it happens. Free. For small business this is a huge development.
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10 Tools For Non-Profits to Help Google Ranking

February 26, 2011

SEO ranking non-profits

I recently wrote a post over at www.netwitsthinktank.com geared to helping non-profit organizations take some practical steps towards higher SERP (search engine results page) rankings.

In reality the concepts listed would work for all organizations, non-profits just seem to wrestle more with the fact that they are challenged by a lack of resources (money, people, time) to help with such tasks and can rarely afford professional help to achieve greater results.

 

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Your Marketing Strategy Cannot Just Be Reactionary

08.06.2010
online marketing focus

Shiny is nice.  Shiny is alluring.  In business, shiny can be devastating if there isn’t a purpose behind it. Insecurity runs rampant in business today.  The conclusion as to why the competition is winning out is because they have an active Facebook fan page and you don’t.  Or their website is more “optimized” than yours [...]

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Tips for Keyword Research
Tools to Help Your SEO and PPC Campaigns

03.04.2010
SEO small business

One safe point of entry for any small business person trying to work with Search Engine Optimization (SEO) to hopefully drive more leads from the search engines to your site is to use Pay-Per-Click (PPC) campaigns. These are the “sponsored” links that you see on the top and right side of your search results. The [...]

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Why You Should Build Your Website With A Content Management System

03.02.2010
Content Management System CMS

Anyone can be a ‘web guy/gal’ these days. You can look like a super-hero to your boss/group just because you have figured out how to easily add content to your website. No longer do you need to be at the mercy of a hard-to-reach webmaster or billed for every second you call to ask for [...]

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'How can I get more _____'

11.18.2009
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Sales? Customers? Market share? Whatever it is that you’re looking to accomplish with your company, knowing what “it” is provides the answer to the primary question of “Where should I start with social media?”. There are so many options in regards to social media marketing. If you just plow out there and get your Facebook [...]

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Your White Hat is Dirty

10.02.2009
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Giving yourself a title sort of defeats the purpose, especially when it is one of validation/trust. For instance I can read ‘Trust Agents‘ and the tell everyone I am a trust agent. Or I can sell services as a Social Media ‘Guru’ without really earning that title. This is where your social media footprint steps [...]

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Moving Target

09.30.2009
to-do digital marketing list

“Way back” in the early 2001-2’s there was this new fad of needing a website for your business. People weren’t really sure if it would stick, but they had to keep up with the trends to stay relevant. As a result a TON of websites appeared only to be left alone post-launch. The goal was [...]

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