I remember hearing this phrase a long time ago and it totally stuck with me. You may use one of the many others (trying to boil the ocean, etc.) but the concept is really the same: what little you are doing is really not going to have an impact.
In the world of search engine optimization (SEO), or getting found because you ranked high on Google/Bing/Yahoo, many of us are unfortunately in this situation. We’re trying to rank for terms and want to see results, but we’re up against some pretty hefty competition.
For instance, if I wanted to target “website design” as a keyword and rank for it, there are 110,000 average monthly searches for that term. Sounds sweet right? There’s a TON of people looking at that term. But there are (at last count) about 923,000,000 results they can choose from. That means I am competing with almost a billion – with a B – other websites. Flashlight at the sun. [Read more...]