The Power of Patience

The Power of Patience

More than not I’ve been a part of a website launch and the next day receive an email saying, “How come we’re not showing up on Google yet?” The literal next day.

I’ve seen companies go for the cheapest route to the top (in terms of search engine rankings) and usually achieve their goal, briefly. They find out quickly thereafter that it is going to take a lot of work to stay at the top.

There are plenty of companies that I’ve worked with who could care less if they appear in search results as they “don’t make money from their website”, it’s just there so people think they are legit.

Then I see a company who just quietly and consistently produce great content, stuff that people want and care about, and stuff that people are searching for. Slowly and surely, their traffic grows without trying. Eventually they dominate the search results without even “optimizing” for them because their content is so valuable.

In the game of winning the Internet for your business, patience wins every time. Don’t confuse patience with lack of effort, just keep going with producing great content and without a doubt you will be rewarded.

Photo credit: 16210667@N02

Shining a Flashlight at the Sun

Shining a Flashlight at the Sun

I remember hearing this phrase a long time ago and it totally stuck with me. You may use one of the many others (trying to boil the ocean, etc.) but the concept is really the same: what little you are doing is really not going to have an impact.

In the world of search engine optimization (SEO), or getting found because you ranked high on Google/Bing/Yahoo, many of us are unfortunately in this situation. We’re trying to rank for terms and want to see results, but we’re up against some pretty hefty competition.

For instance, if I wanted to target “website design” as a keyword and rank for it, there are 110,000 average monthly searches for that term. Sounds sweet right? There’s a TON of people looking at that term. But there are (at last count) about 923,000,000 results they can choose from. That means I am competing with almost a billion – with a B – other websites. Flashlight at the sun. [Read more…]

SEO for Small Business and Startups in Under 10 Minutes

Google released a great video that can be viewed in under 10 minutes (9:53 to be exact!) that helps to show some of the basic things you can do to get started using Google’s Webmaster Tools and other tools they provide. There are some great questions that are asked in the video regarding search engine optimization (SEO) for your small business – worth the quick watch!

Should You Out-Source Your SEO?

Should You Out-Source Your SEO?

Yes.

I’ll explain. Search engine optimization is something anyone can do. You can read up on it, learn how to manage the elements of on-page and off-page optimization, do keyword research and link building management. You can do all of that. But SHOULD you? Probably not.

If you do not have a dedicated resource in-house that can devote their entire focus to keeping you ranked, out-source it. There are too many changes to consider. Google, for instance, has made some drastic updates (1 and 2) in the past year that have totally changed the game. There are hundreds of elements that affect the ranking and even those change all the time. [Read more…]

Google Analytics Goes Real-Time

Google Analytics Goes Real-Time

Google recently revealed it now has real-time analytics. This is a huge change for those interested in how their online marketing is actually performing. In the past, you had to wait until the following day to see how your stats changed: how many people came to your site, pages that were visited, bounces, click-throughs, what keywords brought them to your site, how the site visitor made it to your site if not via a search engine, etc. Now you can see this as it happens. Free. For small business this is a huge development. [Read more…]

10 Tools For Non-Profits to Help Google Ranking

10 Tools For Non-Profits to Help Google Ranking

I recently wrote a post over at npEngage geared to helping non-profit organizations take some practical steps towards higher SERP (search engine results page) rankings.

In reality the concepts listed would work for all organizations, non-profits just seem to wrestle more with the fact that they are challenged by a lack of resources (money, people, time) to help with such tasks and can rarely afford professional help to achieve greater results.

Tips for Keyword Research Tools to Help Your SEO and PPC Campaigns

Tips for Keyword Research Tools to Help Your SEO and PPC Campaigns

One safe point of entry for any small business person trying to work with Search Engine Optimization (SEO) to hopefully drive more leads from the search engines to your site is to use Pay-Per-Click (PPC) campaigns. These are the “sponsored” links that you see on the top and right side of your search results. The alternative is to go after achieving “organic” results, showing up in the main section of the search results without paying for it (though takes a lot to achieve).

Before heading down the road of PPC campaigns on Google or other search engines, make sure you do some research on keywords that you want to be found through. As soon as you start your PPC campaign you are spending money, so do your research first and save yourself the cost of that learning curve. [Read more…]

Your White Hat is Dirty

Your White Hat is Dirty

Giving yourself a title sort of defeats the purpose, especially when it is one of validation/trust. For instance I can read ‘Trust Agents‘ and the tell everyone I am a trust agent. Or I can sell services as a Social Media ‘Guru’ without really earning that title.

This is where your social media footprint steps in. [Read more…]