I’m not sure it’s possible to dislike meetings more than I do. Sure, I get their value (sometimes) and sure, there are some dynamics within the group face-to-face interaction that are worthwhile, but for the most part, they chip away…
Category: Small Business
Lessons Learned from Self-Publishing
For roughly a year I have helped my mom self-publish her series of books for kids called Anatomy for Kids. She wanted to self-publish rather than deal with publishers who would want to have a say in the content and…
Working Out Your Workflow
Sometimes it helps to take a few steps back, look at the complete end-to-end experience of your website / shopping cart ordering experience / sign-up process for your newsletter / registration or donation form experience or any other online automation…
A Crowded Online Market Benefits the Small Business
In most industries there are the behemoths who dominate that 1st position on Google, the largest booth at the trade show, the most amazing offices and the best equipment. But that still leaves room for others to compete. Always. And…
Doing it Just Because
For many people in charge of some facet of digital marketing (think email marketing, PPC, SEO, Social Media), it is usually not their core responsibility. They showed some aptitude amongst the group for “techy stuff” so got the gig. Granted,…
Your Website is Free, Just Not Free
I blame Facebook and probably Al Gore, but there is a very odd perception that doing business online should be as close to – if not at – free. While it doesn’t help that the majority of my day is…
A Passionate Work
This week I had the honor to attend the funeral of my best friend’s brother, Dave Lamb. He was 36 and was taken way too early after losing his battle with leukemia. There are so many thoughts that run through…