From the category archives:

Small Business

Hosting a Successful Webinar: The Webinar Is Over, Now What?

October 14, 2011

webinar next steps

This is post 5 of 5 in this week’s series: Hosting a Successful Webinar

Congratulations, you have just held a great webinar! You disconnect, shake hands with your fellow producers and breathe a sigh of relief. Now what?

Here are a few items to consider for continuing the conversation with those who are now thrilled with your product/service:
– Read on –

{ 0 comments }

Hosting a Successful Webinar: Discussions and Questions

October 13, 2011

webinar discussions

This is post 4 of 5 in this week’s series: Hosting a Successful Webinar

If you’ve ever attending a webinar and someone droned on to their PowerPoint presentation for 58 minutes straight, it is safe to say that person missed out on one of the fundamental values of a webinar: interaction. Most webinar platforms have the ability to integrate chat as well as questions into the webinar experience. Done right, this can help to create an enormous amount of engagement without being distracting.
– Read on –

{ 0 comments }

Hosting a Successful Webinar: Optimal Experience

10.12.2011
webinar technical difficulty

This is post 3 of 5 in this week’s series: Hosting a Successful Webinar There is nothing worse that attending a webinar that is fraught with technical issues and annoyances. I will go into a few of the webinar technology options in a later post, but whatever platform you use, make sure you know how [...]

-- Read on --

Hosting a Successful Webinar: Word-of-Mouth Magic

10.11.2011
webinar promotion

This is post 2 of 5 in this week’s series: Hosting a Successful Webinar How will you get the word out about your event? As a side note, answering this question immediately helps you quantify how well your social media strategy is working for you…but back to the issue: promotion. Whether you focus your efforts [...]

-- Read on --

Hosting a Successful Webinar – Part 1 of 5

10.10.2011
successful webinar

The use of webinar technology to sell to potential customers seems to have grown exponentially and is a very powerful resource for business. This technology allows you to extend the sales experience by connecting at a very personal level, but without the challenge and cost of travel, meeting locations, etc. Hosting a webinar is a [...]

-- Read on --

Simple Steps for Successful Business Facebook Pages

05.03.2011
create facebook page

In the past, if you didn’t have a website you were deemed an illegitimate business and “behind the times”. Now that attitude has shifted to social media marketing. If you’re not where your clients are you are losing business. So someone chimes in at your staff meeting that “we need a Facebook” and everyone nods [...]

-- Read on --

Facebook Page or Website for Business?

04.30.2011
facebook or website

Why should you even worry about building a website when you can just snag a Facebook page, get a bunch of followers, create all the interaction you want and best of all, do it all for free? Here’s why: Facebook is one channel. It’s the hot channel right now, granted, but I would not feel [...]

-- Read on --

Marketing Without a Mission is a Waste

09.02.2010
marketing mission

You’ve probably heard the expression ‘If you aim at nothing you’ll hit it every time’ and this could not be more true than in the world of marketing, digital or otherwise. The mission of your company or organization must be firmly established and clearly defined before any marketing efforts can be even thought up.  Not [...]

-- Read on --

Stats and Perspective on the Future of Social Media

08.10.2010

-- Read on --

Your Marketing Strategy Cannot Just Be Reactionary

08.06.2010
online marketing focus

Shiny is nice.  Shiny is alluring.  In business, shiny can be devastating if there isn’t a purpose behind it. Insecurity runs rampant in business today.  The conclusion as to why the competition is winning out is because they have an active Facebook fan page and you don’t.  Or their website is more “optimized” than yours [...]

-- Read on --

Salesforce and WordPress Integration is Great For Small Business

04.30.2010
wordpress salesforce integration

I am definitely a fan of open-source content management systems (CMS) like WordPress and Joomla, especially for the small business.  The scalability and efficiency not to mention the technology make it a no-brainer for any new web project. Small business and Salesforce.com is also a great idea if you are looking for a scalable client [...]

-- Read on --

Everyone Has A Budget

03.09.2010
digital marketing budget planning

Or, everyone has a price. There is a price-point threshold you have in your mind for your next project. One of the most common questions a web/creative/design person gets is, “How much would it take to do ____”. The better question is, “How much are you willing to spend to make ____ happen?”  

-- Read on --

← Previous Entries