From the category archives:

Small Business

Tips for Keyword Research
Tools to Help Your SEO and PPC Campaigns

03.04.2010
SEO small business

One safe point of entry for any small business person trying to work with Search Engine Optimization (SEO) to hopefully drive more leads from the search engines to your site is to use Pay-Per-Click (PPC) campaigns. These are the “sponsored” links that you see on the top and right side of your search results. The [...]

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Open-Source Content Management Systems

03.03.2010
open-source content management system

For someone running their own small business, the constant issue is money. Couple that with even less time and you have a serious challenge when trying to succeed in the web world. You know it’s important to be found online, you want to put your best foot forward as, for you, it’s personal what the [...]

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'How can I get more _____'

11.18.2009
Thumbnail image for 'How can I get more _____'

Sales? Customers? Market share? Whatever it is that you’re looking to accomplish with your company, knowing what “it” is provides the answer to the primary question of “Where should I start with social media?”. There are so many options in regards to social media marketing. If you just plow out there and get your Facebook [...]

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Your White Hat is Dirty

10.02.2009
Thumbnail image for Your White Hat is Dirty

Giving yourself a title sort of defeats the purpose, especially when it is one of validation/trust. For instance I can read ‘Trust Agents‘ and the tell everyone I am a trust agent. Or I can sell services as a Social Media ‘Guru’ without really earning that title. This is where your social media footprint steps [...]

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Moving Target

09.30.2009
to-do digital marketing list

“Way back” in the early 2001-2’s there was this new fad of needing a website for your business. People weren’t really sure if it would stick, but they had to keep up with the trends to stay relevant. As a result a TON of websites appeared only to be left alone post-launch. The goal was [...]

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A Look Behind the Outsourcing Curtain

08.31.2009
out-sourcing web development

It’s hard to search for any company without finding an outsourced alternative. Though a user of outsourcing (I feel like I’m at a recovery group meeting) in the past, there were some hard lessons learned along the way that I thought would be helpful to share with you. Before we start, the assumption I’m working [...]

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My Real Estate Friend

08.12.2009
social media real estate

I need your help. My real-estate buddy came to me the other day asking my advice as to whether he should get in ‘the game’ of social media/networking/blogging or even for that matter a new website. His take was that after 25 years selling homes and trying out every new web ‘trick’ he has sold [...]

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Social Media/Networking Is Like…

08.07.2009
social networking thoughts

Fill in your analogy. Really, comment below if you would be so kind as to what describes social media the best for you. As I sat in a beach chair looking out over Newport Beach this past weekend defeated in my first attempt to learn to surf it dawned on me how similar learning to [...]

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