Aim at Nothing…

Aim at Nothing...

…and you’ll hit it every time, so the adage goes.

This goes for online marketing as well.

You cannot plan for a viral video, but you can put a great video together and make sure it is linked up to every distribution channel at your disposal (Facebook page, YouTube channel, blog, Twitter feed, Pinterest, etc.) [Read more…]

Still Not Sure About Google Plus

Still Not Sure About Google Plus

It’s been a while since receiving my invite to the beta of Google Plus. At first, I jumped right in, updated my profile, created some circles, connected with the people who I knew already on there, good times.

Then the reality hit that there were a ton of people NOT on Google+. The people who were active were people I was already following on Twitter or Facebook or other sites so it began to feel a bit redundant.  As well, I then had to re-connect with everyone and group them into areas that I think they would fit, try and remember why I had followed someone to begin with on Twitter, re-evaluate my “friends”; all-in-all a very time-consuming task. [Read more…]

Google+ Takes on Facebook

Google+ Takes on Facebook

Unfortunately I won’t really get to play with Google Plus it until I get my invite. It’s actually a little surprising for me as I have been a google account holder forever and yet still didn’t get the early nod. I did read an interesting take by Chris Brogan that actually makes me quite excited about the possibilities. I’ll post more later once I’ve had a chance to play around.

Simple Steps for Successful Business Facebook Pages

Simple Steps for Successful Business Facebook Pages

In the past, if you didn’t have a website you were deemed an illegitimate business and “behind the times”. Now that attitude has shifted to social media marketing. If you’re not where your clients are you are losing business.

So someone chimes in at your staff meeting that “we need a Facebook” and everyone nods in agreement, though completely uncertain of what that means. [Read more…]

Facebook Page or Website for Business?

Facebook Page or Website for Business?

Why should you even worry about building a website when you can just snag a Facebook page, get a bunch of followers, create all the interaction you want and best of all, do it all for free?

Here’s why: [Read more…]