Aim at Nothing…

Aim at Nothing...

…and you’ll hit it every time, so the adage goes.

This goes for online marketing as well.

You cannot plan for a viral video, but you can put a great video together and make sure it is linked up to every distribution channel at your disposal (Facebook page, YouTube channel, blog, Twitter feed, Pinterest, etc.) [Read more...]

Still Not Sure About Google Plus

Still Not Sure About Google Plus

It’s been a while since receiving my invite to the beta of Google Plus. At first, I jumped right in, updated my profile, created some circles, connected with the people who I knew already on there, good times.

Then the reality hit that there were a ton of people NOT on Google+. The people who were active were people I was already following on Twitter or Facebook or other sites so it began to feel a bit redundant.  As well, I then had to re-connect with everyone and group them into areas that I think they would fit, try and remember why I had followed someone to begin with on Twitter, re-evaluate my “friends”; all-in-all a very time-consuming task. [Read more...]

Google+ Takes on Facebook

Google+ Takes on Facebook

Unfortunately I won’t really get to play with Google Plus it until I get my invite. It’s actually a little surprising for me as I have been a google account holder forever and yet still didn’t get the early nod. I did read an interesting take by Chris Brogan that actually makes me quite excited about the possibilities. I’ll post more later once I’ve had a chance to play around.

Simple Steps for Successful Business Facebook Pages

Simple Steps for Successful Business Facebook Pages

In the past, if you didn’t have a website you were deemed an illegitimate business and “behind the times”. Now that attitude has shifted to social media marketing. If you’re not where your clients are you are losing business.

So someone chimes in at your staff meeting that “we need a Facebook” and everyone nods in agreement, though completely uncertain of what that means. [Read more...]

Facebook Page or Website for Business?

Facebook Page or Website for Business?

Why should you even worry about building a website when you can just snag a Facebook page, get a bunch of followers, create all the interaction you want and best of all, do it all for free?

Here’s why: [Read more...]

I Miss My Tabs, Facebook

I Miss My Tabs, Facebook

Recently Facebook announced a change to pages. While there are some things that are nice in terms of interaction, I really am not liking the new navigation option. Basically they have gone from the tabbed approach to a left navigation one.

While most users do expect to use a left navigation what I really found great about the “old” pages was the horizontal tabs that almost worked as a sub-navigation. Now all navigation items are in a row on the left. I actually find this to be a big disappointment as it’s harder to highlight the apps, pages, information that you really want people to see. [Read more...]

Stats and Perspective on the Future of Social Media

Focus Your Marketing Efforts on What Works with Your Strategy

Focus Your Marketing Efforts on What Works with Your Strategy

I recently came across the image to the right on a post by Greg Verdino. His post and the image bring up some great issues for discussion when it comes to marketing and the tools that are out there. The reality is, the tools aren’t going to stop coming. Right now there are some dominant players in social media (facebook, twitter, youtube, etc.) and the temptation is to run around making sure you’re everywhere at all times. The reality is, you should only be on what helps your overall marketing strategy. [Read more...]

Moving Target

Moving Target

“Way back” in the early 2001-2’s there was this new fad of needing a website for your business. People weren’t really sure if it would stick, but they had to keep up with the trends to stay relevant. As a result a TON of websites appeared only to be left alone post-launch. The goal was reached – they launched their website. [Read more...]