From the category archives:

Social Media

Still Not Sure About Google Plus

September 28, 2011

Google Plus

It’s been a while since receiving my invite to the beta of Google Plus. At first, I jumped right in, updated my profile, created some circles, connected with the people who I knew already on there, good times.

Then the reality hit that there were a ton of people NOT on Google+. The people who were active were people I was already following on Twitter or Facebook or other sites so it began to feel a bit redundant.  As well, I then had to re-connect with everyone and group them into areas that I think they would fit, try and remember why I had followed someone to begin with on Twitter, re-evaluate my “friends”; all-in-all a very time-consuming task.
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Simple Steps for Successful Business Facebook Pages

May 3, 2011

create facebook page

In the past, if you didn’t have a website you were deemed an illegitimate business and “behind the times”. Now that attitude has shifted to social media marketing. If you’re not where your clients are you are losing business.

So someone chimes in at your staff meeting that “we need a Facebook” and everyone nods in agreement, though completely uncertain of what that means.

Create a Facebook Page:

  1. Create a page, not a profile. Just go to www.facebook.com and towards the bottom you’ll see a “Create a Page” option. You can and should sign up a new user as the page  owner (I recommend something generic within your company like facebook@company.com and NOT creating the page using an existing employee’s Facebook profile).
  2. Fill out as much info as you want for your page and then promote! 
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Facebook Page or Website for Business?

04.30.2011
facebook or website

Why should you even worry about building a website when you can just snag a Facebook page, get a bunch of followers, create all the interaction you want and best of all, do it all for free? Here’s why: Facebook is one channel. It’s the hot channel right now, granted, but I would not feel [...]

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I Miss My Tabs, Facebook

03.07.2011
new facebook page tabs

Recently Facebook announced a change to pages. While there are some things that are nice in terms of interaction, I really am not liking the new navigation option. Basically they have gone from the tabbed approach to a left navigation one. While most users do expect to use a left navigation what I really found [...]

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Stats and Perspective on the Future of Social Media

08.10.2010

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Your Marketing Strategy Cannot Just Be Reactionary

08.06.2010
online marketing focus

Shiny is nice.  Shiny is alluring.  In business, shiny can be devastating if there isn’t a purpose behind it. Insecurity runs rampant in business today.  The conclusion as to why the competition is winning out is because they have an active Facebook fan page and you don’t.  Or their website is more “optimized” than yours [...]

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Focus Your Marketing Efforts on What Works with Your Strategy

02.04.2010
Thumbnail image for Focus Your Marketing Efforts on What Works with Your Strategy

I recently came across the image to the right on a post by Greg Verdino. His post and the image bring up some great issues for discussion when it comes to marketing and the tools that are out there. The reality is, the tools aren’t going to stop coming. Right now there are some dominant [...]

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'How can I get more _____'

11.18.2009
Thumbnail image for 'How can I get more _____'

Sales? Customers? Market share? Whatever it is that you’re looking to accomplish with your company, knowing what “it” is provides the answer to the primary question of “Where should I start with social media?”. There are so many options in regards to social media marketing. If you just plow out there and get your Facebook [...]

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Your White Hat is Dirty

10.02.2009
Thumbnail image for Your White Hat is Dirty

Giving yourself a title sort of defeats the purpose, especially when it is one of validation/trust. For instance I can read ‘Trust Agents‘ and the tell everyone I am a trust agent. Or I can sell services as a Social Media ‘Guru’ without really earning that title. This is where your social media footprint steps [...]

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Moving Target

09.30.2009
to-do digital marketing list

“Way back” in the early 2001-2’s there was this new fad of needing a website for your business. People weren’t really sure if it would stick, but they had to keep up with the trends to stay relevant. As a result a TON of websites appeared only to be left alone post-launch. The goal was [...]

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The e-Newsletter Alternative

09.01.2009
enewsletter alternative free

For a small-to-medium business, keeping a website fresh with content is a big enough challenge. Add to that the desire to produce a quality newsletter and the pressure begins to mount. As mentioned before, there are some great options for high-quality, profession, painless e-newsletters (ConstantContact, MailChimp, Emma, BlueSkyFactory to name a few). The greatest challenge [...]

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My Real Estate Friend

08.12.2009
social media real estate

I need your help. My real-estate buddy came to me the other day asking my advice as to whether he should get in ‘the game’ of social media/networking/blogging or even for that matter a new website. His take was that after 25 years selling homes and trying out every new web ‘trick’ he has sold [...]

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