From the category archives:

Strategy

Hosting a Successful Webinar: The Webinar Is Over, Now What?

October 14, 2011

webinar next steps

This is post 5 of 5 in this week’s series: Hosting a Successful Webinar

Congratulations, you have just held a great webinar! You disconnect, shake hands with your fellow producers and breathe a sigh of relief. Now what?

Here are a few items to consider for continuing the conversation with those who are now thrilled with your product/service:
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Hosting a Successful Webinar: Discussions and Questions

October 13, 2011

webinar discussions

This is post 4 of 5 in this week’s series: Hosting a Successful Webinar

If you’ve ever attending a webinar and someone droned on to their PowerPoint presentation for 58 minutes straight, it is safe to say that person missed out on one of the fundamental values of a webinar: interaction. Most webinar platforms have the ability to integrate chat as well as questions into the webinar experience. Done right, this can help to create an enormous amount of engagement without being distracting.
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Hosting a Successful Webinar: Optimal Experience

10.12.2011
webinar technical difficulty

This is post 3 of 5 in this week’s series: Hosting a Successful Webinar There is nothing worse that attending a webinar that is fraught with technical issues and annoyances. I will go into a few of the webinar technology options in a later post, but whatever platform you use, make sure you know how [...]

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Hosting a Successful Webinar: Word-of-Mouth Magic

10.11.2011
webinar promotion

This is post 2 of 5 in this week’s series: Hosting a Successful Webinar How will you get the word out about your event? As a side note, answering this question immediately helps you quantify how well your social media strategy is working for you…but back to the issue: promotion. Whether you focus your efforts [...]

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Hosting a Successful Webinar – Part 1 of 5

10.10.2011
successful webinar

The use of webinar technology to sell to potential customers seems to have grown exponentially and is a very powerful resource for business. This technology allows you to extend the sales experience by connecting at a very personal level, but without the challenge and cost of travel, meeting locations, etc. Hosting a webinar is a [...]

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Your Marketing Strategy Cannot Just Be Reactionary

08.06.2010
online marketing focus

Shiny is nice.  Shiny is alluring.  In business, shiny can be devastating if there isn’t a purpose behind it. Insecurity runs rampant in business today.  The conclusion as to why the competition is winning out is because they have an active Facebook fan page and you don’t.  Or their website is more “optimized” than yours [...]

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Salesforce and WordPress Integration is Great For Small Business

04.30.2010
wordpress salesforce integration

I am definitely a fan of open-source content management systems (CMS) like WordPress and Joomla, especially for the small business.  The scalability and efficiency not to mention the technology make it a no-brainer for any new web project. Small business and Salesforce.com is also a great idea if you are looking for a scalable client [...]

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Everyone Has A Budget

03.09.2010
digital marketing budget planning

Or, everyone has a price. There is a price-point threshold you have in your mind for your next project. One of the most common questions a web/creative/design person gets is, “How much would it take to do ____”. The better question is, “How much are you willing to spend to make ____ happen?”  

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A Great Restaurant, A Very Good Use of Joomla

03.08.2010
Urban Solace restaurant using Joomla

Last night my wife and I decided to venture out of suburbia San Diego and head south into North Park/Hillcrest to check out a new restaurant that was recommended by some friends called Urban Solace. I can go on forever about what great food we had, the unique menu selection, the chic decor, the uniqueness [...]

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Tips for Keyword Research
Tools to Help Your SEO and PPC Campaigns

03.04.2010
SEO small business

One safe point of entry for any small business person trying to work with Search Engine Optimization (SEO) to hopefully drive more leads from the search engines to your site is to use Pay-Per-Click (PPC) campaigns. These are the “sponsored” links that you see on the top and right side of your search results. The [...]

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Open-Source Content Management Systems

03.03.2010
open-source content management system

For someone running their own small business, the constant issue is money. Couple that with even less time and you have a serious challenge when trying to succeed in the web world. You know it’s important to be found online, you want to put your best foot forward as, for you, it’s personal what the [...]

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Why You Should Build Your Website With A Content Management System

03.02.2010
Content Management System CMS

Anyone can be a ‘web guy/gal’ these days. You can look like a super-hero to your boss/group just because you have figured out how to easily add content to your website. No longer do you need to be at the mercy of a hard-to-reach webmaster or billed for every second you call to ask for [...]

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