“So what’s your story?”

"So what's your story?"

It’s a simple enough question. It’s a great starter. It begs for deeper interaction. It has the potential to bring emotion and fact together into an amazing experience.

Every time I get the opportunity to chat with an elderly person, I love to hear their stories. My wife’s grandpa was probably my favorite person to just sit and talk to about his life experiences. His eyes would light up as he told stories of WWII or Florida or gardening. And because he was so engaged in the telling of the story, I remember many of his stories as if they were mine.

It’s why I love to chat with business owners. Hearing the story of how the business started, grew, evolved, struggled, changed, adjusted, adapted, kept growing – it’s always unique and always amazing. And ALWAYS backed with a ton of passion. [Read more…]

Re-work is Painful

Re-work is Painful

You are nearing the end of the project, it’s looking great. Then someone asks that one critical question that immediately means the re-work now begins. Or that one thing that affects that other thing is wrong.

Bring on the pain.

Recently I heard about a concept called a premortem. Many people have heard of the concept of holding a postmortem when a project ends where you can analyze the good/bad, what worked/didn’t, how to not make those same mistakes in the future, etc. The concept of a premortem is about the same, it just happens to be while there is still time to do something about it. [Read more…]

Your Online Value is in your Network

Your Online Value is in your Network

If a tree falls in a forest and no one is around to hear it, does it make a sound?

One of the greatest challenges in a multi-channel online marketing world (think Twitter, Facebook, Pinterest, etc.) is having enough of a base within those channels to actually make a splash. As the network grows, as the base expands, your value increases.

The opposite is also true.  [Read more…]

Marketing Without a Mission is a Waste

Marketing Without a Mission is a Waste

You’ve probably heard the expression ‘If you aim at nothing you’ll hit it every time’ and this could not be more true than in the world of marketing, digital or otherwise.

The mission of your company or organization must be firmly established and clearly defined before any marketing efforts can be even thought up.  Not the mission of the marketing efforts or campaigns, but the actual mission of the group.  Why do you exist?  Why are you here?  Making money is not an answer, by the way. [Read more…]

Blogging: Professional vs. Personal Posts

Blogging: Professional vs. Personal Posts

I recently went through and consolidated 2 different blogs I was unsuccessfully trying to run at the same time into 1 brand new one. On one the hand it was hard to watch all the previous work go away, but on the other it was bliss.

The conflict that I wrestled with (which prompted the creation of 2+ blogs in the first place) was whether I have a ‘personal’ blog as well as a ‘professional’?  How much do I want to divulge about myself to people I might end up working with?

My opinion is I want people to get the whole picture of me should they choose to follow me in my blog obscurity.  Of course I don’t want to jeopardize my family or privacy or whatever, but if that’s the case I shouldn’t be blogging or be online for that matter! I want this platform to educate, inform, give a sneak peek into my mind, and so I feel that sharing whatever is on my mind is relevant to my overall ‘brand’. [Read more…]

A Great Restaurant, A Very Good Use of Joomla

A Great Restaurant, A Very Good Use of Joomla

Last night my wife and I decided to venture out of suburbia San Diego and head south into North Park/Hillcrest to check out a new restaurant that was recommended by some friends called Urban Solace. I can go on forever about what great food we had, the unique menu selection, the chic decor, the uniqueness – all that was there and then some, you just have to check the place out – but as soon as I saw their website I knew the experience was going to be great. [Read more…]

My Real Estate Friend

I need your help.

My real-estate buddy came to me the other day asking my advice as to whether he should get in ‘the game’ of social media/networking/blogging or even for that matter a new website. His take was that after 25 years selling homes and trying out every new web ‘trick’ he has sold exactly zero [0] homes from it. Not a single substantial lead. He’s a very successful agent and his company does well with what he is already doing.

My initial take was, “Imagine how much more you could do with a bangin’ website!” Almost verbatim.

As we chatted more I got stumped on whether he should actually invest any money for the following reasons:

[Read more…]