Strategy

How to Hold a Productive Workshop

I’ve found myself giving a lot of workshops lately. Around the world, different sized rooms, different technical skills at the table, strong and weak Wi-Fi, you name it, I’ve seen a lot. I’ve approached it as a fun challenge –…

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Strategy

“So what’s your story?”

It’s a simple enough question. It’s a great starter. It begs for deeper interaction. It has the potential to bring emotion and fact together into an amazing experience. Every time I get the opportunity to chat with an elderly person,…

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re-work web projects
Strategy

Re-work is Painful

You are nearing the end of the project, it’s looking great. Then someone asks that one critical question that immediately means the re-work now begins. Or that one thing that affects that other thing is wrong. Bring on the pain.…

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social media online network
Strategy

Your Online Value is in your Network

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” One of the greatest challenges in a multi-channel online marketing world (think Twitter, Facebook, Pinterest, etc.) is having enough of…

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marketing without mission
Strategy

Marketing Without a Mission is a Waste

You’ve probably heard the expression ‘If you aim at nothing you’ll hit it every time’ and this could not be more true than in the world of marketing, digital or otherwise. The mission of your company or organization must be…

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