I’ve found myself giving a lot of workshops lately. Around the world, different sized rooms, different technical skills at the table, strong and weak Wi-Fi, you name it, I’ve seen a lot. I’ve approached it as a fun challenge –…
Category: Strategy
“So what’s your story?”
It’s a simple enough question. It’s a great starter. It begs for deeper interaction. It has the potential to bring emotion and fact together into an amazing experience. Every time I get the opportunity to chat with an elderly person,…
Re-work is Painful
You are nearing the end of the project, it’s looking great. Then someone asks that one critical question that immediately means the re-work now begins. Or that one thing that affects that other thing is wrong. Bring on the pain.…
Your Online Value is in your Network
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” One of the greatest challenges in a multi-channel online marketing world (think Twitter, Facebook, Pinterest, etc.) is having enough of…
Marketing Without a Mission is a Waste
You’ve probably heard the expression ‘If you aim at nothing you’ll hit it every time’ and this could not be more true than in the world of marketing, digital or otherwise. The mission of your company or organization must be…
Blogging: Professional vs. Personal Posts
I recently went through and consolidated 2 different blogs I was unsuccessfully trying to run at the same time into 1 brand new one. On one the hand it was hard to watch all the previous work go away, but…
My Real Estate Friend
I need your help. My real-estate buddy came to me the other day asking my advice as to whether he should get in ‘the game’ of social media/networking/blogging or even for that matter a new website. His take was that…