From the category archives:

Strategy

A Simple Check-List Before Starting A Web Design Project

02.12.2010
website design check-list

Note: this is mainly for the home/small business as there are typically many more factors involved with medium-big business websites. However, many of the concepts will still work for any web improvement effort. So it’s time for a change to your website? Launching a new company so now need a new website? Starting your consulting [...]

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Focus Your Marketing Efforts on What Works with Your Strategy

02.04.2010
Thumbnail image for Focus Your Marketing Efforts on What Works with Your Strategy

I recently came across the image to the right on a post by Greg Verdino. His post and the image bring up some great issues for discussion when it comes to marketing and the tools that are out there. The reality is, the tools aren’t going to stop coming. Right now there are some dominant [...]

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'How can I get more _____'

11.18.2009
Thumbnail image for 'How can I get more _____'

Sales? Customers? Market share? Whatever it is that you’re looking to accomplish with your company, knowing what “it” is provides the answer to the primary question of “Where should I start with social media?”. There are so many options in regards to social media marketing. If you just plow out there and get your Facebook [...]

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Your White Hat is Dirty

10.02.2009
Thumbnail image for Your White Hat is Dirty

Giving yourself a title sort of defeats the purpose, especially when it is one of validation/trust. For instance I can read ‘Trust Agents‘ and the tell everyone I am a trust agent. Or I can sell services as a Social Media ‘Guru’ without really earning that title. This is where your social media footprint steps [...]

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Moving Target

09.30.2009
to-do digital marketing list

“Way back” in the early 2001-2’s there was this new fad of needing a website for your business. People weren’t really sure if it would stick, but they had to keep up with the trends to stay relevant. As a result a TON of websites appeared only to be left alone post-launch. The goal was [...]

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A Look Behind the Outsourcing Curtain

08.31.2009
out-sourcing web development

It’s hard to search for any company without finding an outsourced alternative. Though a user of outsourcing (I feel like I’m at a recovery group meeting) in the past, there were some hard lessons learned along the way that I thought would be helpful to share with you. Before we start, the assumption I’m working [...]

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My Real Estate Friend

08.12.2009
social media real estate

I need your help. My real-estate buddy came to me the other day asking my advice as to whether he should get in ‘the game’ of social media/networking/blogging or even for that matter a new website. His take was that after 25 years selling homes and trying out every new web ‘trick’ he has sold [...]

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Social Media/Networking Is Like…

08.07.2009
social networking thoughts

Fill in your analogy. Really, comment below if you would be so kind as to what describes social media the best for you. As I sat in a beach chair looking out over Newport Beach this past weekend defeated in my first attempt to learn to surf it dawned on me how similar learning to [...]

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