Google dominates the search space. Without question. Turns out they also have some pretty amazing website tools you can use for your website. Sure, the tools ultimately help them to do what they do better, but we get some pretty amazing value along the way. Again, free website tools. Seriously.
1. Google Analytics
When you sign up for Google Analytics, you get a few lines of code you put on every page of your site. If you use something like WordPress to run your website it’s amazingly easy to implement. The code then passes information about your site back to Google and they bundle it up into every kind of report you can imagine. At a bare minimum, make sure this is running on your site. It’s probably the only free thing you will do for your website and yet is arguably the most valuable. [Read more...]