The online world moves at quite a clip. We want info now. Immediately. Information is delivered on the spot, as soon as you push the button. In one move you can reach untold numbers of people.

So take your time.

Before you launch that all-important website or new page, take the time to go through a check-list. Comb through each page. Verify each link. Divvy up the work if you have to, but take your time.

Before you on-board that new service, take your time. Make sure you know what you’re paying for and whay you are expecting to receive and that all parties agree.

Before you click “send” on that email that will interrupt the lives of new and prospective customers, test your email. Make sure the links work. Make sure it looks great in various email clients. More importantly, make sure it’s an email you would be inspired to open.

Many times there is a deadline that has been set (for good reason) and the crunch is on, but how hard is that date? Did you build in any lead time so you can go through and QA? If not, you’re in trouble.

Slow down.

As soon as you push send, it’s gone. As soon as you go-live, you have lost all control of it’s reach.

Many times the first impression is all you get.

Take your time.



With over a decade of experience, I have managed online marketing for a wide range of industries including biotech, high-tech, financial, higher education, non-profit, manufacturing, hardware providers, and startups. My specialty is helping business make the right turn with their online efforts focusing on lead generation and analytics.

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