We are not in need of more people spouting their opinions online, that’s not what I’m referring to here. We are not needing new “special offers” or enticing antics to lure me in.

We need great content. We need people who know what they’re talking about to start including us in their art. The collective experience that you have and all those who work with/for you have needs to be broadcast and forever enshrined online. 

Many wonder how to succeed online. This is it: tell us what you know. Give it away. As you become the authority and people start flocking to your website to engage and discuss, to get inspired or be challenged, your value extends beyond your product, but your recommendation of your (or even other) products holds a lot more weight.

Pick 5 things you know that set you apart from the rest and just write some ideas down. There, you have content for your website (dare I say a blog?)

We need you.

And over time when all the flashy elements of the web have passed by, what will be left is people who have consistently delivered valuable information.

Photo credit: chicagolau

With over a decade of experience, I have managed online marketing for a wide range of industries including biotech, high-tech, financial, higher education, non-profit, manufacturing, hardware providers, and startups. My specialty is helping business make the right turn with their online efforts focusing on lead generation and analytics.

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