I recently wrote a post over at npEngage geared to helping non-profit organizations take some practical steps towards higher SERP (search engine results page) rankings.

In reality the concepts listed would work for all organizations, non-profits just seem to wrestle more with the fact that they are challenged by a lack of resources (money, people, time) to help with such tasks and can rarely afford professional help to achieve greater results.


With over a decade of experience, I have managed online marketing for a wide range of industries including biotech, high-tech, financial, higher education, non-profit, manufacturing, hardware providers, and startups. My specialty is helping business make the right turn with their online efforts focusing on lead generation and analytics.

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